Whether your insight is scattered across teams, buried in research that underdelivered, or simply missing, AVxtra brings experienced business judgment to turn it into clear strategic direction.
35 years helping the world’s leading brands—and the challengers taking them on—turn research into strategy. Now on your side of the table.
Panel data, competitive intelligence, consumer research, brand plans—all commissioned by different teams for different goals. I connect that knowledge across silos into one coherent strategy your organization can align behind.
From $9,500 USDThe research is delivered, but you’re still asking, “So what should we do?” I revisit the brief, the method, and the data to uncover overlooked insights and develop the actionable recommendations the evidence can support.
From $7,500 USDA critical decision is coming, and there’s no time or budget for a full study. I combine AI-assisted research with 35 years of consulting judgment to bring your market’s competitors, consumers, and opportunities into focus. Custom market reports delivered in 2–3 business days after scope confirmation, with evidence gaps made clear.
From $1,999 USDI spent my career on the supplier side, designing and delivering research for global brands and the startups challenging them. I know how research gets made, where it typically falls short, and how to get more from it than anyone expected. I bring that insider’s perspective to every strategic question.
I personally lead every engagement—from understanding your business challenge to examining the evidence and developing recommendations. Senior thinking, from start to finish.
AI gathers and organizes the evidence quickly. Judgment decides what it means for your business, and what it doesn’t.
Every engagement makes gaps and limitations clear, so you know exactly where you stand before you act.
Tell me what you need to decide. I’ll help you identify the evidence that matters—and the fastest practical way to put it to work.
Discuss your business challengeLeverage everything we know to inform real business goals.
Your organization has a huge reservoir of knowledge—panel data, competitive intelligence, market research, consultancy reports, brand plans, and more. Together, these sources hold valuable evidence about your markets, customers, competitors, and opportunities for growth.
This work was commissioned by different stakeholders, at different times, to inform different goals. What is familiar to one team may be invisible to another.
Insight is most often gathered within organizational silos. Yet the strongest strategies connect decisions across them: who to target, what products to develop, how to communicate, and where to compete.
The knowledge to inform those connected decisions may already exist within your organization. Its collective value remains hidden until you look across those boundaries.
AVxtra starts with your business goal and examines your collective knowledge through that lens. We connect findings across functions, studies, and markets, reconcile different perspectives, and translate the evidence into a coherent strategy.
Drawing on 35 years of consulting experience, we make the connections that individual projects and departmental perspectives can miss—linking what you know about customers, products, brands, and competition to the choices that will move your business forward.
Then we make that understanding accessible across your organization. A compelling narrative, clear recommendations, and focused stakeholder discussions help teams build shared understanding and align on what to do next.
Where important questions remain unanswered, we define those insight blind spots and explain their implications.
A clear understanding of what you know. A strategy that connects decisions across organizational boundaries. And a practical direction your teams can understand, share, and act on.
Discuss your business goalStarts at
$9,500 USD
Meta-analysis of up to 15 inputs from your organization’s existing knowledge, focused on your business goal.
Final scope, fee, and delivery timing are agreed before work begins.
Discuss your business goalPurchase orders and invoicing supported. We confirm your scope, fee and delivery timing before work begins.
Rescue research that fell short of expectations, uncovering overlooked insights and translating them into actionable recommendations.
You invested in research to inform an important business decision. The work is complete, and the findings are in. Within that investment may lie valuable insights, unexplored connections, and strategic implications that have yet to be fully developed.
Too often, the ambition behind a research investment outstrips what the final delivery provides. The findings describe what respondents said or how the market behaves, but leave you asking: “What does this mean for our business—and what should we do?”
The answers may be buried beneath headline findings, hidden in unexplored analyses, or lost in recommendations that lack your business context. The research has been delivered, but its strategic potential remains unfulfilled.
AVxtra starts with the decisions the research was intended to inform and examines where the delivery fell short. We revisit the brief, methodology, findings, and available data to identify what more the work can reveal.
Drawing on 35 years of consulting experience, we uncover overlooked patterns, pursue further analysis where the data supports it, and translate findings into implications and recommendations specific to your business.
Then we rebuild the story—bringing the most valuable insights into focus and making them easier to understand, communicate, and act on.
Where the research cannot support an answer, we make that limitation clear so you know what can be recovered and what remains unresolved.
More value from the research you already own. Clearer answers to the questions that prompted it. And actionable recommendations grounded in what the evidence can support.
Unlock your research’s full potentialStarts at
$7,500 USD
Re-examine your existing research to uncover overlooked insights and translate them into actionable recommendations.
Final scope, fee, and delivery timing are agreed before work begins.
Unlock your research’s full potentialPurchase orders and invoicing supported. We confirm your scope, fee and delivery timing before work begins.
Illuminate strategic blind spots with focused, consultant-led, AI-assisted market insight.
Important decisions rarely wait for the perfect research budget or timeline. You still need to understand what is happening—and what it could mean for your business.
Thoughtful AI research brings the evidence into view. A consultant with more than 30 years of experience interprets what it means for your business—connecting market findings to the decisions you need to make.
The result is a report shaped around the decisions you need to make.
Understand your direct competitors and adjacent alternatives, the consumers you compete for, and how they use your category.
Explore the jobs customers hire brands to do, the disappointments that could drive them elsewhere, and what trends and emerging offers suggest about the future.
Assess your brand’s strengths, weaknesses, opportunities and threats—and explore strategic platforms and concept inspiration.
Explore the kinds of markets a custom report can bring into focus. Select a sample to request a copy by email.
In this increasingly crowded competitive space, what opportunities have yet to be tapped?
How are ready-to-drink cocktails, alcohol-free options and other alternatives reshaping the beer marketplace?
How can credit cards differentiate themselves in a rapidly changing payment landscape?
Every report covers the full framework, with each topic considered in the context of your category, geography and brand. Our opening discussion establishes the business questions that matter most.
Key brands, adjacent categories, private-label presence, new launches and brands gaining or losing momentum.
Positive and negative review themes, use cases, target mindsets and the jobs customers want a product or service to perform.
Your brand’s perceived strengths and vulnerabilities, considered alongside the wider competitive context.
Relevant trends, potential headwinds and tailwinds, strategic opportunity platforms and concept inspiration.
AI-assisted findings provide directional decision support. Evidence gaps are made clear; opportunity platforms and concepts are starting points for further development and validation.
Explore your market with a custom report. Both report options include the full report framework.
$1,999 USD
A customized presentation covering your competitive landscape, consumers, brand position and potential opportunities.
Delivered in 2–3 business days
After the brief and scope are confirmed.
$3,499 USD
The same comprehensive report, plus a consultant-led presentation and discussion of the findings and implications for your business.
Report delivered in 2–3 business days
After the brief and scope are confirmed. The presentation and discussion are scheduled to suit your team’s availability.
Purchase orders and invoicing supported. We confirm your scope, fee and delivery timing before work begins.
We also facilitate virtual or in-person strategy workshops to help your team turn insight into action.
Discuss your consulting needs →Share your market situation, your brand and the challenges you need to address.
We agree the category, brands and geographic lens, and provide a written quote confirming your fee and delivery timing.
Approve the quote or provide a purchase order. We arrange invoicing and agreed payment terms, then prepare your report and schedule any consultant discussion.
Tell us what you are exploring and the questions you need to answer.
We’ll help shape a report around them.